Target Audience...

The target audience for my magazine is going to be sixth form students at Beaverwood. As the sixth form is mixed I need to make sure that the articles, colours, wording and photos can be related to both male and female, therefore I will not use bold colours such as pink as this may be viewed as too feminine. The colour palette that I will be choose will represent the school's identity, so I will be using blue, green and white. I will also add colours such as orange, black and purple because the theme of the magazine is Halloween. Looking at the results from my questionnaire I understand that the students do not want a "serious" magazine, I don't want the magazine to be too informal as it is still a school magazine, but I want to make sure that students can relate to it.